Where Are All the Sales Reps?
As conventions finally bounce back to pre-pandemic attendance, the aisles are filled with healthcare providers eager to engage in person. So, why are so many companies sending so few reps, and why are some not sending any reps at all?
Does Engagement First Work in Medical Affairs?
How some exhibitors are maximizing the “promotional” value of their non-promotional areas.
Designing and Building for Engagement First
Suggestions for life sciences exhibitors looking Ing to maximize their investment in an era of soaring (and unpredictable) costs.