Insights Gained Over 30 Years at Healthcare Conventions
Insights
To attract and grow the next generation of leaders, we need a new pitch that emphasizes the authenticity, importance, and excitement of healthcare marketing and events. We must challenge the misconception that this field is dull or unexciting because nothing could be further from the truth.
Measurement doesn’t box you in—it sets you free. Free to grow, free to pivot, and free to secure the budget and resources your team needs to thrive. So, forget the myths, embrace the process, and watch your convention program evolve into something truly impactful.
By insisting more impact at less cost – clinical-stage companies can create buzz, engage with hundreds of otherwise hard-to-reach clinicians, build the clinical advocacy necessary to get their breakthrough therapeutics over the finish line, and realize the real value of convention marketing.
By insisting more impact at less cost – clinical-stage companies can create buzz, engage with hundreds of otherwise hard-to-reach clinicians, build the clinical advocacy necessary to get their breakthrough therapeutics over the finish line, and realize the real value of convention marketing.
As conventions finally bounce back to pre-pandemic attendance, the aisles are filled with healthcare providers eager to engage in person. So, why are so many companies sending so few reps, and why are some not sending any reps at all?
How some exhibitors are maximizing the “promotional” value of their non-promotional areas.
Suggestions for life sciences exhibitors looking Ing to maximize their investment in an era of soaring (and unpredictable) costs.
Medical congresses, like all large meetings, ground to a halt during the pandemic. Three years later, and almost 18 months into the industry's recovery, where do things stand?